Working On the Business, Not In It: Think Like an Owner
Working on the business vs in the business: most people who run an online store don't own a business. They own a job that happens to have a website. Melia…
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Hosted by Melia Moore
An ecommerce podcast for small business and Shopify store owners who are making sales but flying blind on the money. Host Melia Moore shows you how to see your whole business as one equation: traffic × conversion × average order value × frequency = revenue, minus what it costs = profit. Every episode kills a shiny object and hands you the honest math, from the four growth levers to margin, customer acquisition cost, the P&L and cash, so you can run your store like an owner instead of an operator. Mathy, but not accounting. A show from ecomprofitably.
Revenue vs profit: one store does a million dollars a year and keeps about $20,000. Another does $200,000 and keeps about $50,000. Melia Moore follows the…
How do you increase ecommerce sales without adding another channel, tool or tactic to the list? You stop treating your store as a hundred problems and see…
Every profitable ecommerce business is the result of these four variables working together. Not hacks. Not trends. Just leverage.
A strategy call is a peer conversation—not a sales pitch. We'll discuss your business, your challenges, and whether there's alignment.
No pitch decks. No pressure. Just an honest conversation about where you are and where you're trying to go.