Retention & Purchase Frequency

You already paid to acquire them. Why pay again?

Most stores treat every sale as a one-time transaction. They spend heavily to acquire customers, then let them drift away. This is the most expensive way to grow.

The Retention Gap

Acquisition addiction

Constantly chasing new customers to hit targets. The treadmill speeds up but you never get ahead.

Silent churn

Customers quietly disappear after their first purchase. No system to bring them back. No understanding of why they left.

Campaign fatigue

Email blasts that feel spammy. Customers tune out. Open rates decline. The relationship deteriorates.

No lifecycle thinking

Every customer gets the same experience regardless of where they are in their journey. No personalization, no progression.

What Better Looks Like

Retention systems that bring customers back because they want to return, not because you reminded them.

Automated lifecycle flows

Welcome series, post-purchase sequences, win-back campaigns—all running automatically, generating revenue while you sleep.

Predictable repeat revenue

A growing base of customers who come back regularly. Less dependence on paid acquisition to hit targets.

Genuine loyalty

Customers who choose you over alternatives. Not because of discounts, but because of the relationship you have built.

Customer understanding

Deep insight into why customers return and why they leave. Data that drives better decisions across the business.

Our Approach

We build retention infrastructure that creates lasting customer relationships.

01

Cohort analysis

We analyze your customer data to understand retention patterns. Who comes back? When? Why? Where are customers falling off?

02

Lifecycle mapping

We design the ideal customer journey from first purchase to loyal advocate. Every stage has a purpose and a system.

03

Flow development

We build automated email and SMS flows that nurture customers through the lifecycle. Welcome, post-purchase, replenishment, win-back—each optimized for your business.

04

Loyalty strategy

We help you create genuine reasons to return—not just points and discounts, but experiences and value that build real loyalty.

The Compounding Effect

A 5% improvement in retention compounds across your entire customer base, forever.

20% repeat purchase rate 1.2 purchases per customer
30% repeat purchase rate 1.3 purchases per customer

That extra 0.1 purchases per customer applies to every customer you ever acquire. The value compounds indefinitely.

Ready to build retention systems?

Book a strategy call to discuss your retention challenges and opportunities.