Average Order Value Optimization

The cheapest way to grow revenue is already in the cart.

You have already paid to acquire the customer. You have already earned their trust. Now the question is: are you capturing the full value of that transaction?

Where AOV Gets Stuck

Discount dependency

The only way to increase order size is to cut prices. You trade margin for volume and end up in the same place.

Irrelevant upsells

Generic product recommendations that customers ignore. No connection to what they actually need.

Flat order values

AOV has not moved in months or years. Growth comes only from more orders, not bigger ones.

No bundle strategy

Products are sold individually when they should be sold together. Customers have to figure out what they need.

What Better Looks Like

AOV optimization that creates value for customers, not just extracts it from them.

Thoughtful bundles

Product combinations that solve complete problems. Customers get more value, you get larger orders.

Smart thresholds

Free shipping and gift thresholds that actually drive incremental behavior, not subsidize orders that would have happened anyway.

Relevant recommendations

Upsells and cross-sells based on actual purchase patterns, not generic algorithms. Customers feel understood, not pushed.

Value-based pricing

Prices that reflect the value you deliver, not just cost-plus margins. Premium positioning that attracts premium customers.

Our Approach

We find the opportunities to increase order value without discounting or manipulating customers.

01

Purchase analysis

We analyze your order data to understand buying patterns. What do customers buy together? What do they buy next? Where are the natural opportunities?

02

Bundle design

We develop bundles that make sense for your products and customers. Problem-solution bundles, starter kits, replenishment packs—whatever fits your catalog.

03

Threshold optimization

We analyze your order distribution to set thresholds that drive incremental behavior without giving away margin on orders that were already coming.

04

Merchandising strategy

We help you present products in ways that naturally lead to larger orders. Product pages, cart experience, and checkout all optimized for value.

Ready to increase your average order value?

Book a strategy call to discuss where the opportunities are in your catalog and customer base.